• digital strategy
  • Branding & Design
  • Content Creation

Globally, AirAsia's journey began as a beacon of affordability in the expansive skyways, offering wings to those who sought the skies. It exuded a spirit young at heart, yet upon its descent into Bangladesh, the narrative took an unexpected turn. The carrier, managed by Total Air Services Limited as the GSA since 2015, became a bridge for workers commuting to Malaysia's greener pastures. But in this cradle of economic travel, the brand's vivacious identity remained unnoticed by the leisure-seeking traveler.

In 2018, a plot twist unfolded—Malaysia's policy pivot stemmed the tide of labor, and sales plummeted in an unprecedented freefall. It was a clarion call for AirAsia GSA Bangladesh to reinvent itself, to transform from a conveyance to a harbinger of travel dreams.

Adgo Interactive stepped onto the scene, armed with digital alchemy at the dawn of 2019. We spun strands of virtual gold, ballooning AirAsia's social sphere with a 250% surge in Facebook followers, while Instagram circles grew by a staggering tenfold. Our campaigns were brushstrokes of imagination, infusing AirAsia’s philosophy across the social tapestry and into the souls of travelers.

Among our enchanting endeavors was the AirAsia Travel Challenge—a digital odyssey hosted on Facebook and Instagram that courted the fancies of aspiring globetrotters. We dangled the allure of Malaysia-bound tickets, igniting the youthful fervor throughout Bangladesh with tales of travel and adventure.

The magic didn’t end there. Our narrative embroidered itself around calendar red letters. With “Untie Her Wings” for Women's Day, we championed the audacious female traveler, challenging societal preconceptions and gifting not just journeys, but liberation from the ordinary.

Thus, from a narrative of necessity, AirAsia rebirthed as a catalyst of curiosity and rebellion against the status quo. Our digital spellbook rewrote their story, marking AirAsia GSA Bangladesh not merely as a mode of transit but as a curator of dreams and a flagship for the fearless.

We joined forces with trailblazers—Priota Iftekhar “the Flag Girl,” “Wander Women,” the fierce female travelers' guild, and the Instagram titans whose influence paints the sky. Together, we were not just marketing; we were stoking the fires of a movement.

In the chapters that unfolded, AirAsia was no longer a shadow in the market; it became the heartbeat of Bangladeshi travelers and the youthful spirit that had once seemed so distant. The narrative we wrote with AirAsia transcended sales and statistics; it became a legacy of transformation—a brand reborn, a story retold, a dream rekindled.